Muhammad Qasim Pasta

personal website


under construction

My entrepreneurship journey is a perfect example of a roller coaster ride - still continue. It has many downs and few ups :) I belong to Memon community - which is known as a business community. So one can safely say that business and entrepreneurship is in my root. However, I decided to not take entrepreneurship as synonym to business - but a mechanism to create jobs by introducing innovative technological solution.

I started my first venture in 2003 - Soft-Club, a software development company. We developed number of small software on Foxpro - famous database system at that time. Our value proposition was attractive graphical interface instead of classic text based interfaces provided by our competitors at that time. We also gain business by offering services for website development, a niche market at that time. This startup earn me my graduation studies.

I started another venture in 2010 - Naveeta Enterprises. Started with a hosting company, turn into a customizable software development company, we introduced a new software licensing model in our local market i.e. pay-per-use for our ePOS product. This model gained quite success; especially among small super-stores.

In 2013, I decided to focus on PhD research and deferred my journey of entrepreneurship. However, I have been teaching Technological Entrepreneurship courses in different universities and mentoring number of students for their startup.